"Free People, a contemporary women’s fashion label owned by Urban Outfitters, has begun integrating consumers’ Instagram photos onto its product pages.
The company has assigned individual product hashtags to a selection of denim items. Customers are encouraged to upload pictures of themselves in one of those items to Twitter or Instagram with the product hashtag — for the Sorbet Tie Dye Jean above, the hashtag is #fpsorbettiedye — as well as the general #myfpdenim hashtag. Pending moderator approval, customers’ photos will appear on individual product pages as well as Free People’s denim showcase."
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