January 14, 2015

GUESS Announces Gigi Hadid as the face of Spring 2015

A few months ago I went to Marciano's 10th Anniversary Party held at the Toronto Eaton Centre. The evening was filled with gorgeous clothes modeled by even more gorgeous models. Whenever you see Marciano, or GUESS ads - one thing is for sure - the models are always gorgeous!

Established in 1981 by the Marciano brothers, GUESS is a symbol of a "young, sexy and adventurous life." Typically, the ad campaigns for GUESS are filled with an array of gorgeous models, but the company is doing something a little different this year. For Spring 2015, CEO and Chief Creative Officer of GUESS, Paul Marciano directed the gorgeous Gigi Hadid - solo- in a shoot with David Bellemere.

"Shot against a picture perfect backdrop of a private sunny beach in Malibu, California - Gigi is shown embracing her femininity and sensuality while embodying the care-free spirit of the Spring collection. The strong use of natural light allows the sun to reflect upon Gigi’s radiant skin and tousled beach wave hair creating strong feelings of warmth and seduction. The crystal clear ocean and playful poses against the windswept sand enhance the sensual mood creating an alluring collection of photographs."

GUESS Announces Gigi Hadid as the face of Spring 2015

GUESS Announces Gigi Hadid as the face of Spring 2015

GUESS Announces Gigi Hadid as the face of Spring 2015

Seriously - how stunning are these pictures? Gigi is a bombshell! If she looks familiar, besides being a GUESS model for the past 15 years - you may recognize her from her Instagram shots with the Kardashian/Jenner family or the fact that she is the daughter of Real Housewive's of Beverly Hills regular, Yolanda Foster.

A photo posted by Gigi Hadid (@gigihadid) on

"Going on 15 years as a Guess Girl, this may be my favorite campaign yet. The collection is so effortless to wear, and fits perfectly in any summer environment.  I couldn't think of a better place to shoot the campaign then where we did - on the beaches of my hometown in Malibu! So fitting." – Gigi Hadid

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